Jeff Tomaszewski, Founder of Max Strength Fitness, created the ANTI - GYM 7 - Figure business model, which caters to executives.

He calls his model the "Million Dollar Lemonade Stand" because it's so focused and simple to operate driving strong revenue. 

This begs the question: Why is Jeff wearing a tie as a gym owner?  Take a listen.

Jeff  Tomaszewski  shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):

• Systems Scale, Passion Fuels Growth:
  Document every process, from answering calls to delivering services, to build a business that’s scalable and consistent. Systems free you to focus on growth instead of daily operations.

• Know Your ROI: Health and Wealth Go Hand in Hand:
  Busy professionals value solutions that save time and deliver results. Programs like Max Strength Fitness thrive by addressing this need with high-efficiency, results-driven workouts.

• The Best Way to Build a Million-Dollar Business? Keep It Simple":
  Streamline your offerings to one high-quality service. Max Strength Fitness’s focus on simplicity and consistency leads to high client retention and sustainable growth.

10 Quotes From Jeff  Tomaszewski That Reveal His Success Mindset:

1. "The biggest challenge for me was I don't have any background or expertise in business."
2. "Most technicians, when they start their own business, they own a job and don’t truly own a business because they wear all the hats."
3. "Start with the end in mind as if, even if you never want to franchise a business, you have to have systems and operations in place."
4. "From the very beginning, when we started Max Strength Fitness, I started with documenting everything we did."
5. "How do you answer the phone? How do you turn on the lights? Every little thing we did had to be documented."
6. "Systems and operations procedures were always front of mind for me to grow a business."
7. "I always knew I was put on this earth to do good and help as many people as possible."
8. "I call this a million-dollar lemonade stand because it’s a simple model—selling personal training with high customer service."
9. "We’re kind of the anti-gym, if you will. No mirrors, no music, completely focused, and more of a clinical setting."
10. "Business is business across any vertical or industry; the principles remain the same."

To learn more about this franchise, set up a time to learn more here.

Thank you for  visiting, we'd like to gift you a copy of Your FIrst Franchise Roadmap, click here.

Close The Deal Shownotes for Max Strength Fitness with Jeff Tomaszewski



00:00.30

ewellsmith

all Alright Disruptors, I want to welcome you to the Close the Deal Podcast. I've got a special guest with us today from Ohio. And this, by the way, is a special edition of Your First Franchise. I'm your host, Joel Smith, and our special guest yeah guest is to Jeff Tomaszewski. Tomaszewski?

00:20.69

Jeff

Tomaszewski, close enough.

00:21.77

ewellsmith

Okay, alright, got it, got it, got it. Now, you have a unique nickname because you had a very unique job out of college. and you are a donor recruit, a donor recruit, recovery clinton clinic, you work for, okay, gotcha.

00:35.85

Jeff

Recovery, yeah.

00:38.42

ewellsmith

And you had a nickname called Blade. Why'd you have that nickname?

00:42.72

Jeff

Yeah, so what when I graduated from college, I worked in physical therapy and as a side job, one of my roommates was working for the cle at the Cleveland Clinic in a donor recovery unit. Well, he worked specifically with Recovering Eyes and he got me a job recovering ribs and ACLs and ligaments and tendons and anything else that would harvest for an organ donor. So we would harvest those, go into the hospital upon death and somebody was an organ donor and we'd go and harvest the tissues and organs and things and then pack them up and send them out. So I got the nickname Blade because we were always in there but No people.

01:13.20

ewellsmith

Take, taking care of it for a good purpose. There's no question about that.

01:16.87

Jeff

Yeah, absolutely.

01:17.38

ewellsmith

and Yeah.

01:17.67

Jeff

it's It's an amazing cause for sure.

01:19.84

ewellsmith

A hundred percent. And then the PT part that lends its credit. That lends the journey for where you are today as the CEO, founder of max strength fitness. So let's start unpacking that.

01:30.28

Jeff

Yeah.

01:33.86

ewellsmith

Uh, you got a fascinating background with what what you did coming out of college. Um, What was the biggest challenge you had getting this business going that you had overcome and how do you overcome it?

01:48.19

Jeff

Yeah, you know the biggest business challenge for me was I don't have any background for or expertise in business. like I'm an athletic trainer by trade.

01:54.82

ewellsmith

oh Wow.

01:56.25

Jeff

My my my undergraduate degree was psychology and sports medicine.

01:59.97

ewellsmith

Wow.

02:00.08

Jeff

and I had a minor in sports medicine. The only reason I didn't have a major is because they didn't have a major at Case, Western Reserve, where I went to school.

02:03.99

ewellsmith

Mm hmm.

02:05.65

Jeff

so I had to pick something, so I loved the mind in psychology, so I majored in psychology. and that you know I'd use that years later of course. but so The biggest challenge for me was you know I had read the first business book I ever read was called The E-Myth by Michael Gerber. and if If anybody's not familiar with it, it's all about a technician who's doing their craft. like I was a athletic trainer, strength coach. I had all of that acumen and and talent out of college and I worked in physical therapy for a few years. But then the technician has what he Michael calls an entrepreneurial seizure.

02:36.33

Jeff

They say, well, I'm working for the man or the woman and I can do it better than them.

02:37.11

ewellsmith

Mm

02:39.09

Jeff

So I'm going to start my own business. Now, the problem with most technicians when they start their own business, they own a job and they don't truly own a business because they wear all of the hats.

02:41.31

ewellsmith

-hmm.

02:48.75

Jeff

There's a marketer there the janitor they are the custodian they are um the HR they are you know they're everything because you're one man or one woman showing you're doing it all on your own and then you're hopefully trying to hire a team to build that up will michael's approach in the email was. start with the end in mind as if even if you never want to franchise a business and the reason that is is because in order to as we all know a franchise a business you have to have systems and operations and policies in place in order for it to be scalable and for anybody to take it on and to duplicate it.

03:20.33

Jeff

and to replicate what you have done. So from the very beginning, when we started max strength fitness almost 20 years now, I started with documenting everything we did. How do you answer the phone? How do you return a phone call? The sales script? the How do you turn on the lights?

03:32.97

ewellsmith

Wow.

03:34.34

Jeff

How do you turn off the lights? How do you turn on the computer? Every little thing that we did had to be documented so that as we grew, we could plug people in and grow the company and teach them what we had already done, and let alone the training style that we utilize with the protocol. and We can dive more into that here in a minute. but So systems and operations procedures was always front of mind for me to grow a business. And I always knew that I was put on this earth to do good and help as many people as possible. And I'm one guy. So I knew I wanted to grow a team and grow a business that I could help as many as possible.

04:00.88

ewellsmith

Yeah.

04:04.98

Jeff

And franchising was a great opportunity for me to do that.

04:07.96

ewellsmith

Wow. and And you know, um when you look at that, you the third franchise or I've spoken to who that book changed their entire terrific trajectory, how they function and went forward. Third one.

04:20.89

Jeff

Yeah, it's profound.

04:21.66

ewellsmith

Yeah, like that that book keeps coming back up over and over and over.

04:24.64

Jeff

Yeah.

04:25.52

ewellsmith

All right. Through that process, I'm gonna ask you who or what are you grateful that helped you get you where you are?

04:32.86

Jeff

Oh man, so many people to be grateful for. So, you know, I first started out of college. I was an athletic trainer in a physical therapy practice and I got my first opportunity from an athletic trainer who worked for the physical therapy practice and they did an outpatient clinic at our university and he was a graduate of there as well. His name was Greg Lanyard. and so He's got to be one of the first people that I'm grateful for because when I graduated from college, I had no job opportunity as an athletic trainer, strength coach. and I thought I wanted to go into physical therapy. i got this We'll talk about that in a minute, but I didn't have an opportunity because I was two two classes shy of going into PT school, so I had to take some summer classes.

05:11.54

ewellsmith

Mm-hmm.

05:11.73

Jeff

And i I was this close to becoming a waiter for the first time. I actually got the job, went through the interview and everything, and I was gonna start on, let's call it a Thursday.

05:16.44

ewellsmith

Mm-hmm.

05:19.55

Jeff

And on a Tuesday, Greg called me and said, hey look, I don't have a job for you as an athletic trainer in the clinical practice, but we've got all these files we need to file away. You can learn, you can shadow, and eventually hopefully something opens up. And I was like, I'll take it. And so I called the restaurants and I'm not coming in.

05:33.64

ewellsmith

Awesome.

05:35.57

Jeff

So my stint as a waiter was very short-lived.

05:37.30

ewellsmith

Mm

05:38.56

Jeff

It was non-lived, if you will. And so I started in the physical therapy practice as what we call a clinician.

05:40.40

ewellsmith

-hmm.

05:43.35

Jeff

So in an outpatient physical therapy clinic, I did therapy and rehab for patients, upper body, lower body. And then I really got my specialty in the spinal rehab because we had a medical med-ex lumbar machine, which was my first taste of high intensity, low force exercise in Arthur Jones who created Nolus Corporation. My, the owner of our company was very progressive and he knew Arthur Jones very well and so he was on the cutting edge of therapy and strength training. So I really cut my teeth into that and I did that for four years. I worked alongside Greg and everybody else there and then I met along the way another gentleman named Josh Trentini and he was a partner, he was a colleague of mine in the physical therapy practice and he stumbled upon

06:18.33

ewellsmith

Mhm. Mhm. Mhm.

06:25.90

Jeff

Ken Hutchins and Mike Menzer in the high intensity, low force type of realm, and really got enamored with it. And he turned me onto that. And then him and I started this company years ago. We've since separated, gone our separate ways, but I really gotta be grateful for him for giving me the opportunity to really get into starting our own business. And here we are today, 20 years later.

06:45.26

ewellsmith

I love it. And and so let's let's look at max strength fitness. Let's talk about the business today that you have.

06:49.60

Jeff

Yeah.

06:51.42

ewellsmith

um What does that look like for, let's look at it through the lens of a customer first, walking in the door. Who is the customer and what are they looking at when they walk in that place, when in your fitness center?

07:03.24

Jeff

Yeah, our ah our ideal client is 15 above. It's C-suite executives, people that have built their wealth but let their health suffer, and that's where we come in.

07:11.12

ewellsmith

Okay.

07:11.21

Jeff

They don't want to go to a traditional gym. So we're kind of the anti-gym, if you will.

07:15.00

ewellsmith

Okay.

07:15.06

Jeff

This is my attire. I just didn't dress up for you. this I would have. But this is what we wear to work every day.

07:19.76

ewellsmith

Yep.

07:19.79

Jeff

Shirt and tie for the guys, blossom slacks for females. We dress professional. We act professional. So we're a very high-end brand. So we tailored to 50 and above, C-suite executives, male, female, skew both ways, and then you take both of those demographics and retire them 65 and beyond, and then know you get your boomers.

07:26.11

ewellsmith

Gotcha.

07:30.47

ewellsmith

who Oh,

07:35.83

Jeff

We go as old as we have a client who's 99, and his sole goal is to get to 100, and we're gonna help him get there.

07:38.21

ewellsmith

wow.

07:40.19

Jeff

So we take everybody in between. So it's not that we don't take people younger, we do, but we really don't market to them because we're looking for people who don't have time.

07:45.86

ewellsmith

Mm hmm.

07:48.81

Jeff

you know ah ROI, return on investment, is what they're looking for.

07:51.32

ewellsmith

Mm hmm.

07:51.41

Jeff

They're in the business world, so they really need to maximize their time. We handle that objection because most people, their number one objection to exercise why they don't do it consistently is they don't have, quote, unquote, time.

08:01.45

ewellsmith

Yeah.

08:01.60

Jeff

Well, our system is efficient, effective, and safe. It's literally you're in the studio 20, 25 minutes in out back to your busy day without having to shower in room because we keep the temperature controlled.

08:09.60

ewellsmith

Mm hmm.

08:12.71

Jeff

Therefore, you don't sweat. And we do that from a physiological perspective, just like your car fit over heats. It doesn't run as well.

08:17.64

ewellsmith

Mm hmm.

08:18.25

Jeff

It's a mechanical process. Same thing with our body. So we keep the temperature controlled at 67 degrees Fahrenheit.

08:21.82

ewellsmith

Mm hmm.

08:22.90

Jeff

We have fans throughout the studio. Most of our clients just come in street clothes or business clothes.

08:25.36

ewellsmith

Mm hmm.

08:26.58

Jeff

They don't even change. They don't come in exercise gear, if you will.

08:27.72

ewellsmith

Mm hmm.

08:29.52

Jeff

It's always one on one. It's private. It's distraction free, no mirrors, no music. It's completely focused. It's more of the clinical setting that I worked in in physical therapy.

08:35.46

ewellsmith

Mm hmm.

08:38.08

Jeff

You're always one on one attention. We designed the program specifically tailored to the client's needs and we have what separates us apart. So above and ah but above all of that is our protocol. So we utilize what we call a high intensity but low force protocol.

08:49.21

ewellsmith

Mm hmm.

08:52.49

Jeff

We're going to lift the weights in about six to 10 seconds and lower them at that speed. Our sole goal is to keep tension on the muscle the entire time.

08:56.95

ewellsmith

Mm hmm.

09:00.50

Jeff

That robs the body momentum and it takes all the stress off the joints.

09:03.55

ewellsmith

Mm hmm.

09:03.66

Jeff

So it's one set to muscular fatigue because all the research shows it's quality or intensity that dictates change, not volume and frequency.

09:10.21

ewellsmith

Okay.

09:10.76

Jeff

So it's machine to machine to machine with no rest in between total body workout and out back your busy day in 20 minutes, ideally twice a week.

09:19.13

ewellsmith

do Do they mix in cardio too or ah do you all work with, how does that play into this?

09:24.68

Jeff

So the way that we work, so you gotta think of the word cardio. It's it's actually a bastard term. It refers to your heart and your lungs, right? If we think of the cardiovascular system. Well, your muscular system drives your cardiovascular system and all of your other subsystems. So for example, think of your muscular system like the engine in your car. When you rev the engine, the exhaust works harder.

09:42.33

ewellsmith

yes

09:42.85

Jeff

That's your heart and your lungs. So if you make your muscles work harder, your heart and lungs have to work harder. Increase your effort, increase your rate of respiration in your breathing. So we utilize a breathing protocol in fact that we don't, bear down and hold our breath, which most people do when they strength train. So as you increase your effort, you increase your cardiovascular efficiency. So we get what's called post-exercise oxygen consumption.

10:00.49

ewellsmith

Wow.

10:04.52

Jeff

Muscles are starved for blood oxygen nutrition 24 to 40 hours after you strength train, and then it down regulates. You don't get that with steady state cardio, if you will. Yoga Pilates, things of that nature.

10:13.18

ewellsmith

Right.

10:14.44

Jeff

So, we do get a profound effect from a cardiovascular perspective without running, jogging, sprinting, things like that because that's a lot of stress on the joints and ours is completely stress-free on the joints.

10:17.95

ewellsmith

That's awesome.

10:24.64

Jeff

So, different approach but very effective.

10:24.88

ewellsmith

and And it's resonating with me quite a bit because I'm 57, right? and i go And I do go to the gym several days a week and I'm starting to feel it.

10:31.22

Jeff

Yeah.

10:34.63

Jeff

Sure.

10:35.83

ewellsmith

And oh yeah, i'm paying I'm paying really close attention.

10:36.41

Jeff

Yeah.

10:39.14

ewellsmith

I'm one of the guys now spending a lot of time on the mats at the beginning of the workout to make sure everything keeps moving.

10:42.83

Jeff

Yeah. Yeah, sure, sure.

10:46.33

ewellsmith

All right, so okay, let's look at it from the perspective of now the franchise potential franchisee looking at this as a business model for themselves.

10:53.04

Jeff

in Yeah, so what we're really looking for and attracting as an emerging brand is what we call an executive model.

10:55.95

ewellsmith

What's that date?

11:01.27

Jeff

People that have built their wealth in corporate America, but they're kind of just an average.

11:01.73

ewellsmith

Okay.

11:05.86

Jeff

They want to shift and they want to get into a a tried and proven system, which is why you go into a franchise because we have reproducible scalable model. and into the fitness space and really do good in their community, but also for their family and just for their livelihood. But the beauty of what we do and how we do it, because everything is trainable and scalable within our systems, they don't have to have any fitness background or acumen. We actually prefer that they don't because what we do is very unique.

11:28.68

ewellsmith

Uh

11:30.23

Jeff

I'm looking for people who know business because business is business is business across any vertical or any industry.

11:34.20

ewellsmith

-huh. Uh-huh.

11:36.27

Jeff

So, we're looking at all of the same you know skill sets. So, as we go, it's it's it's client acquisition, it's client retention, it's leadership.

11:39.72

ewellsmith

Uh

11:42.48

Jeff

Those are the three main buckets, right? So, we're looking for somebody who wants to get into the fitness space and be a leader in the in that industry and inspect what they expect from the marketing, the leadership, but not do the day-to-day training.

11:44.48

ewellsmith

-huh. Uh-huh.

11:54.76

Jeff

If they want to do that, we have that option too, owner-operator, but that's not typically who we attract and who we've been attracting. So we'll hire the manager for them to run the day to day. We'll train their entire army of, as we call them, life transformers or personal trainers. And we'll help them with the business systems and processes in place so they can run a very simplistic model. And that's what this is.

12:14.24

ewellsmith

How much How much time can they expect to put in because you're doing a lot of the lift a lot of the lifting That I don't hear the rants on the front end with these books

12:14.83

Jeff

This is a very simple model, in my opinion.

12:25.26

Jeff

Yeah. Yeah. you know you know We just just interviewed one of our our first franchisees and asked her, how much time did you spend from the time we signed the franchise agreement to opening? It was about five to 10 hours a week to start because you're just building out your studio and then building out your team, putting marketing in place.

12:38.29

ewellsmith

Mm-hmm. Mm-hmm.

12:42.10

Jeff

And now it's about 20, 25, maybe 30 hours a week.

12:45.45

ewellsmith

Mm-hmm.

12:45.78

Jeff

She's a little unique because she actually does train in the studio because she's a physical therapist. um But as we build our executive model out, I would anticipate putting in 20 to 30 hours a week.

12:53.61

ewellsmith

Mm-hmm.

12:55.18

Jeff

ah you know In the beginning, you got to put it the more time you put into it, the more you're going to build it. But the beauty of what we do, and I've been running an executive model for the last seven years with my three corporate studios, I don't do any day-to-day training. I inspect what I expect. I have managers in place and trainers underneath them, and they run the day-to-day. Like I said, this is a very simplistic model. It's one thing. It's high-intensity personal training with world-class customer service.

13:16.73

ewellsmith

Yeah.

13:16.96

Jeff

So it's one service model, one SKU, if you will, and that makes it very simple to scale and model.

13:23.58

ewellsmith

How many customers does a typical gym have? And then what is the ratio of customers to the staff that's needed to run a facility?

13:32.94

Jeff

Yeah, so it's always one-on-one personal training, so it's not small group or anything like that. We're looking for 25 to 30 active clients per trainer.

13:41.36

ewellsmith

okay

13:41.55

Jeff

So if you had 175 active clients that gives you around six six and a half full-time trainers, that gives you a million dollar business from a revenue perspective.

13:45.90

ewellsmith

Okay.

13:50.33

ewellsmith

Wow.

13:50.39

Jeff

So I call this a million dollar lemonade stand, because again, it's it's simple model, right?

13:52.89

ewellsmith

hey I love it.

13:54.56

Jeff

I mean, it's it's selling personal training service and then just high customer service on the back end.

13:59.76

ewellsmith

I love it. I love it. I love the name.

14:04.02

ewellsmith

When somebody comes in full assessment, how do you, how do you onboard a customer?

14:08.01

Jeff

Yeah.

14:11.21

Jeff

Yeah. So we, we do what we call an initial consultation and a demo workout in our consultation is prescriptive in nature, just like a doctor prescribes medication.

14:14.75

ewellsmith

This one. Okay.

14:19.14

Jeff

We prescribe exercise. So we sit down, we talk about their medical history, their aches, their pains or injuries, anything that's chronic.

14:20.85

ewellsmith

Right.

14:25.20

Jeff

Typically being a 15 above Most people have some type of chronic injury we need to address and we can and we teach all of our team how to do that. And then we talk through their activity level, what they've done in the past, what they might be currently doing, what's worked, what it hasn't. And we'll talk about their goals, what they want to get out of this moving forward. And then we'll prescribe an exercise program routine based upon their goals and their medical history. And then we do a demo workout so they can truly experience what we do because it's very different than traditional training.

14:50.57

ewellsmith

then

14:52.77

Jeff

When you keep tension on the muscle the entire set over a minute and a half to two and a half minutes and you' There's no place to rest and you go to fatigue. It is a whole another experience, but it's efficient effective But most importantly it's safe. You can't injure yourself when you're moving at these speeds.

15:05.43

ewellsmith

Yeah.

15:07.86

Jeff

It's virtually impossible So I like to say we fix people we don't break them like traditional trainers right

15:13.98

ewellsmith

It's true.

15:14.69

Jeff

So we do the we do the initial consultation, we do the demo workout, we go through what we call our mutual commitments.

15:14.86

ewellsmith

That is it's very true.

15:19.61

Jeff

It's policies and procedures, the way we just work together. We go through our packages, we prescribe a package for them, and then they'll either sign up or not. And that's typically the the process. It takes about 45 minutes for that consultation.

15:29.19

ewellsmith

hook Okay, and what's the what's the size of the gym? look Is it a big footprint, small footprint?

15:35.88

Jeff

Now, our footprints right now are averaging around 2,000 square feet.

15:39.57

ewellsmith

Okay.

15:40.22

Jeff

So we're looking for, and the beauty of our facility is two out of my three corporate studios are in office parks. You would never even know we're there. We don't have any marquee or signage anywhere because we're a destination place.

15:49.40

ewellsmith

Oh, wow.

15:51.50

Jeff

We attract most of our clients through referrals. Clients get great results. They rave about us, tell their family and friends. That's how we grow organically and build. We have an extremely high retention rate at 92%.

16:02.57

ewellsmith

ah

16:02.83

Jeff

You we don't need a lot of clients, you just need the right ones because when they see the need, they have the need, you have the solution, and they don't go anywhere else because they love what they get and they love the amount of time that they don't have to spend doing it. People come to us, the number one reason is because it's 20 minutes twice a week. They stay at 92% because it's 20 minutes twice a week, but they get profound results in a fraction of the time most people would spend in the gym.

16:24.96

ewellsmith

That's, that's amazing. All right, launching the business. I'm always curious, okay, you mentioned referrals, but you still have to get the business up and running. What does it look like to launch it the marketing?

16:33.77

Jeff

Yeah.

16:36.34

ewellsmith

to And is is is there a sustained marketing strategy or is it really does become a referral business because it is so boutique?

16:36.91

Jeff

Yep.

16:43.70

Jeff

Yeah. I mean, it depends in the beginning from from having nobody or no name or recognition when we come into your city, right? we do ah We do a big launch going into the marketing in in the ad spend that we do. We do digital marketing, but we also do print because our clients being 50 and above, they still love to read. So we'll go in and find local like high end newspapers or magazines and we'll do what we call advertorials.

16:59.79

ewellsmith

Gotcha.

17:04.84

Jeff

It's telling a story about a client spotlight.

17:07.55

ewellsmith

Gotcha.

17:07.62

Jeff

We're the guide along the way.

17:07.72

ewellsmith

that yeah

17:08.86

Jeff

It's never about the trainer or about max strength fitness. It's about Mrs. Jones who had a hip replacement and couldn't get on the floor with her grandchildren and couldn't travel. She had but high blood pressure cholesterol. ah borderline type 2 diabetic, maybe osteoporosis, and now she's trained with us for 6 to 12 months and all of that's gone away. So we like to feature her because we want somebody who's going to resonate with that ad and be able to relate to it.

17:29.86

ewellsmith

Right.

17:31.67

Jeff

So we do print, we do direct mail, we'll do um everyday direct mail, but we'll do oversized postcards, we'll do sequencing events, we'll purchase a specific list with our avatar in mind and go target those people. We'll set up strategic alliances with like-minded businesses, people that are already doing businesses with chiropractors, massage therapists, high-end restaurants, salons, um boutique stores, where people are areff fluent, our clients are already shopping.

17:47.83

ewellsmith

here

17:58.27

Jeff

So we'll develop strategic alliances with them when we open a studio and do a grand opening and have them present an offer to our clients.

17:58.33

ewellsmith

next

18:05.00

Jeff

So it gives them name recognition as well. and hopefully drives a client into their doors. um So we do a lot of strategic alliances once once we open the door. Join your chamber of commerce, your BNI, things of that nature. A lot of different marketing poles in the water, if you will. you know The best way to catch fish is not with one pole, it's with 10.

18:21.44

ewellsmith

Right, right.

18:21.70

Jeff

So we have 10 poles in the water of different marketing avenues so that we can attract ideal prospects moving into it.

18:28.17

ewellsmith

What is your vision for the business? I mean, how many how many locations are you at and what's the vision?

18:32.78

Jeff

Yeah, so we have three corporate studios in Cleveland. We've been in business for 20 years. And we have our first franchisee just opened up in February in Niceville, Florida in the Panhandle.

18:40.95

ewellsmith

Nice, perfect market.

18:41.83

Jeff

And she's purchased a two units, so she'll open up Destin a little bit down the road. And then we have um a gentleman who purchased three territories in the greater Milwaukee area.

18:46.33

ewellsmith

Yeah.

18:51.71

Jeff

ah Husband and wife team that just purchased ah two air two units in West Plano and Frisco, Texas And then we just awarded Colorado Springs to a woman ah just a couple weeks ago And we've got a confirmation day coming up next week with a couple different areas and we've got a bunch in the pipeline So our vision is is 24 and 24 award 24 territories in the year of 2024.

19:06.02

ewellsmith

ah

19:11.89

Jeff

We're almost about halfway there So we're on track with it being halfway through the year and then I want to attract another 50 next year another 50 after that within five years I'd like to have 150

19:12.18

ewellsmith

That's it. Mm-hmm. Mm-hmm. Mm-hmm.

19:21.95

Jeff

territories awarded and opened.

19:23.30

ewellsmith

I love it. I love it. Top guidance to someone considering your franchise or any franchise, for that matter, who is leaving, because you're looking for the executives, right? What's that top guidance for them?

19:36.66

Jeff

you know I think the biggest thing is is the team that you're going to be working with. so My executive team, as I like to call them, you know my director of onboarding, Sarah Bryant, has been with me for 16 years. My director of training trains all of our trainers and managers. Colleen, who's been with me for 10 years, she's my director by VP of franchise development. so It's the team that you're going to be working with because you're going to sign a 10-year agreement with us and most franchises are you know seven to 10-year agreement.

19:53.95

ewellsmith

Mm-hmm. Mm-hmm.

20:00.83

Jeff

but Really, you know the business model has to work. and If it didn't work, it wouldn't be franchisable in my opinion. So I think you can just check that off, right? As long as you follow the systems and processes in place that we've given you, because we know that it works and it's scalable, the team, the support that you get. So really looking at the backend of, do I really fit well into this culture of what this brand is trying to build? And can I add value to that brand as well? Because I'm looking for people that help us excel the brand as well.

20:24.32

ewellsmith

Yeah.

20:27.61

Jeff

We're a newer brand, but I don't want to be the smartest guy in the room. I'm pretty smart.

20:30.83

ewellsmith

Right.

20:31.89

Jeff

That being said, though, you know, I want other people who bring great concepts and other things because I've been doing this for 20 years. So somebody might question, well, why do you do it this way? it's That's the way I've always done it. And it works. Well, have you considered this? Well, no, but maybe let's try it and test it. So I'm always open to those ideas. We've done a lot of R and D, if you will, even with our newer franchisees just recently that things I never would have thought of. They bring tremendous value to the, to the brand and help us grow exponentially.

20:57.07

ewellsmith

Well, I love that. that's the That's the beauty of working with an emerging brand. you get to know the You really get to know the founder, the owner, in your case. And the push and pull of listening to each other to figure out, OK, how do we really grow our market?

21:03.71

Jeff

Yeah.

21:09.44

ewellsmith

Then you can cater that to each market as well as you can.

21:12.33

Jeff

Right. Yeah, absolutely.

21:14.11

ewellsmith

What is the investment level? It's a really important question I left out.

21:16.77

Jeff

Yeah. Yeah, absolutely. So our initial fee is 54,900. That gives you a max strength fitness studio. And if you buy multiple territories, we have discounted rates as you go for multiple units. And then the and initial investment, our item seven is 349 to 549. Now that's a wide range, but the majority of that is going to be your build out. and your equipment. Our equipment is specialized. that It has low friction. We utilize Imagine Strength. I've worked with Jeff Turner, the owner, to really develop this line of equipment. It's more therapeutic than anything on the on the market from a therapy perspective and a strength training perspective.

21:50.52

Jeff

That's about 110,000. That'll last you forever because we don't beat it up. We don't sweat on it. So it lasts you forever. It's great equipment. So that's ah that's a big chunk of it. And then your build out is the other big chunk.

21:59.56

ewellsmith

Okay. Okay.

21:59.78

Jeff

Depending where you're at in the United States, I mean, if you're in LA or Florida or Chicago, it's going to be higher than here in Ohio or You know Minnesota or somewhere else so just depends that and that's why that range is wide But the majority is going to be your your equipment and your build out for that initial investment Yeah

22:06.01

ewellsmith

Sure.

22:13.84

ewellsmith

And you alluded to it how many people you need to get to a million dollar business or a million dollar lemonade stand. What does the revenue look like for you guys?

22:21.91

Jeff

Yeah, so our corporate studios last year in Ohio are to established ones did over $800,000 each with a adjusted net profit of 29% Yeah

22:29.48

ewellsmith

Oh, that's awesome. That's awesome. Well, that's the perfect place to button up right there. Folks, if you are interested in max strength fitness, get in touch with me. I'm working with Tom and his team. You can find ah get contact me at your first franchise dot.com your first franchise.com hit the contact us button and I'll be in touch right away. Tom, I want to thank you. I love your passion. Your passion for this business goes back to 20 years of 20 plus years of doing this for sure. It shows and I appreciate it.

22:59.70

ewellsmith

Thank you.

22:59.87

Jeff

Appreciate it. Thank you so much man.

23:00.85

ewellsmith

All right.

23:01.58

Jeff

Pleasure.

23:02.15

ewellsmith

Absolutely. Thank you.