October 21, 2024 by Ewell Smith
Ross Franklin, CEO of Pure Green Franchise, shares how they differentiate their product from every other health concept.
It's also worth noting their unique marketing launch strategy to help assure rapid success - make sure to listen to this.
Ross shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):
- Scalable Simplicity: Pure Green’s franchise model is designed for growth without complexity. Franchisees can easily manage operations while focusing on delivering high-quality health products, creating a scalable business with strong margins.
- Health and Wellness Boom: With increasing demand for health-focused products, Pure Green taps into the lucrative wellness market. Franchisees benefit from offering cold-pressed juices and smoothies that resonate with today’s health-conscious consumers.
- Community Impact: Pure Green franchisees aren't just running a business—they’re making a positive difference by promoting healthy lifestyles and building connections within their communities. This creates loyal customers and long-term growth opportunities.
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Close The Deal Podcast with Ross Franklin
CEO of Pure Green Franchise
Welcome to the Show: Close the Deal
Strategic Franchise Growth and Community Focus
Pure Green’s franchise model is designed for efficient operations and affordability. Franchise locations range from 500 to 1,000 square feet, keeping rental costs low. With an initial investment ranging from $177,000 to $447,000, franchisees can enter the market with relatively low overhead. Locations in the top quartile average $1.1 million in revenue, and the company strives to help franchisees reach a $700,000 run rate by the third month. A unique aspect of Pure Green’s approach is its additional marketing fee, which is refunded if specific revenue goals are met, or redeployed to close gaps if a franchise underperforms.
Marketing and Operational Support
Marketing plays a significant role in Pure Green’s success. The company emphasizes pre-opening marketing, including window signage and community engagement events. Franchisees host influencer events and sampling days to build early traction, and SEO strategies are employed to rank high for relevant search terms like "smoothies near me." Additionally, Pure Green’s streamlined menu, consisting primarily of smoothies, açaí bowls, and cold-pressed juices, ensures easy operations without the complexity of traditional restaurants. With minimal staff requirements—typically five to eight employees—running a location is both manageable and efficient.
Franchisee Profile and Operational Flexibility
The ideal Pure Green franchisee is someone passionate about health and wellness. The company provides comprehensive training, meaning no prior restaurant experience is necessary. Franchisees are expected to be present during the first 90 days, but afterward, many opt to hire managers and expand by duplicating the process in new locations. The model allows flexibility for franchisees with other jobs, as they can build an office on-site to continue working remotely while overseeing operations.
Pure Green’s commitment to "building healthier communities" extends beyond just its consumer base, focusing on strategic franchise growth while maintaining a deep connection to its core mission of health and wellness.
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About The Author: Ewell Smith - Certified Franchise Consultant / Publisher - Close The Deal / Host - Close The Deal Podcast / Author - Your First Franchise Roadmap - Ewell serves aspiring entrepreneurs and Veterans considering a franchise. To learn more, contact Ewell.
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