Close The Deal Podcast with Mike Riley

Ziebart

Welcome to the Show: Close the Deal

Welcome to another episode of "Close the Deal," a special edition of "Your First Franchise." Today, we're joined by an industry icon who's been with Ziebart for 39 years. With 1,300 locations in 37 countries, Mike Riley has seen it all. Mike, welcome to the show!

The Evolution of Detroit

Mike is based in Detroit, Michigan, a city that has undergone an incredible transformation. Mike shares his appreciation for the city's resurgence and recommends Texas de Brazil in downtown Detroit as his go-to restaurant for clients. Detroit's revitalization is evident, and the Detroit Athletic Club is a stunning example of the city's progress.

Gratitude and Loyalty

Mike expresses his gratitude for the opportunity to join Ziebart in 1985. He credits the company's founder, Tom Wolfe, for his loyalty to staff and franchisees. This loyalty, coupled with strong leadership, has guided Ziebart through good and challenging times, contributing to the company's success and growth.

The Origins of Ziebart

Ziebart was founded by Kurt Ziebart in 1954. An immigrant, Kurt recognized the need for corrosion protection in vehicles. Alongside Roger Wendell, a chemist, they developed a rust-proofing formula that revolutionized the automotive industry. This innovation extended the lifespan of cars and became integral to the industry's evolution. Ziebart has since diversified its services to adapt to changing technologies and market demands.

Ziebart's Global Expansion

Today, Ziebart has 1,300 locations worldwide, with 106 in the United States. The company is on the verge of onboarding more locations and is actively pursuing franchise opportunities, especially in the automotive sector. Ziebart's evolution has been driven by its ability to diversify and adapt, resulting in a strong presence both globally and domestically.

Services Offered to Consumers

When a consumer visits a Ziebart center, they can expect a wide range of services. These include detailing, protection, and film categories. Services under these categories encompass interior and exterior cleaning, paint correction, headlight restoration, rust protection, underbody corrosion protection, and more. Ziebart's offerings are designed to protect a consumer's investment in their vehicle, ensuring longevity and maintaining value.

The Franchise Opportunity

For potential franchisees, Ziebart offers a comprehensive business model. The company provides extensive training, field support, and a turnkey business solution. Franchisees benefit from a one-stop-shop approach, offering multiple services under one brand. The initial investment ranges from $416,000 to $560,000, depending on market conditions and property costs.

Building and Location Options

Franchisees have the flexibility to lease, renovate, or build a new location. The ideal Ziebart center is around 6,500 square feet, though smaller or larger locations can be accommodated. Ziebart assists franchisees in site selection, lease negotiations, and property evaluations, ensuring the best possible outcome for the business.

Profit Drivers and Market Adaptation

Ziebart's business model is adaptive, with profit drivers varying by market. In the northern U.S., rust protection and truck bed liners are popular, while in the southern states, ceramic paint coatings and window tinting are more in demand. The company customizes its offerings to suit the specific needs of each market, ensuring franchisees can maximize their profits.

Staffing and Operations



A typical Ziebart center requires about seven employees, including a manager and a professional salesperson. While experience is not necessary, Ziebart provides training for all positions, ensuring that even those new to the industry can succeed. The films category, which includes window tinting and paint protection films, requires specialized training, but Ziebart ensures that all employees are well-prepared.

Investment Levels and Revenue Potential

The total investment for a Ziebart franchise includes equipment, signage, inventory, and operational costs for the first three months. The company helps franchisees manage expenses and maximize their return on investment. Revenue drivers vary by location, but detailing, paint films, and bed liners are consistently top performers across different markets.

Comprehensive Support for Franchisees

Ziebart provides extensive support to franchisees before they even open their doors. From market research to property acquisition, the company assists with every step of the process. Ziebart's team works closely with franchisees to ensure they are well-prepared and have a strong foundation for success.

Conclusion: A Proven Path to Success

Ziebart's 39-year history is a testament to its resilience and adaptability. With a strong global presence, comprehensive franchise support, and a commitment to innovation, Ziebart offers a proven path to success for franchisees. Whether you're in the automotive industry or looking for a new opportunity, Ziebart provides the tools and support needed to thrive in today's competitive market