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Close The Deal Podcast  - Franchise Profits Episode With James Groves

Co-Founder - Hole In The Wall Franchise

The Problem That Created an Opportunity

Everyone has been there—you move a piece of furniture, and suddenly there’s a hole in the wall. Or maybe a plumber or electrician comes in, does their work, and leaves behind damage that needs to be repaired. That’s where Hole in the Wall Franchise comes in.

James Groves, co-founder of Hole in the Wall Franchise, joins the Close The Deal podcast to discuss how this business solves a universal problem while offering franchisees a high-margin, scalable opportunity.

A Brand That Stands Out

A franchise’s success starts with its brand. Hole in the Wall is a phrase people instantly recognize, making it a natural fit for a drywall repair business. But beyond just the name, James and his team invested years into securing the brand’s trademark, domain, and national presence.

The name Hole in the Wall wasn’t easy to claim. They spent three years working on their trademark after initial legal roadblocks. When one attorney told them to change the name, they decided to fire him instead and found a way to secure the IP. Today, they own the trademark for both the logo and the words “Hole in the Wall.”

Beyond the name, they built a recognizable brand identity—from SEO-driven marketing to a memorable 844-NO-HOLES national phone number. These branding efforts make it easy for customers to remember and refer business.

The Demand for Drywall Repair

One of the biggest advantages of Hole in the Wall Franchise is its consistent demand.

• Homeowners need it – From accidental damage to renovations, drywall repair is a necessity.
• Tradespeople need it – Plumbers, electricians, and other service pros often cut into walls and need a reliable partner to repair the damage.
• Renters need it – College students and tenants want their deposits back and need to fix wall damage before moving out.

Unlike some home service businesses that experience seasonal slowdowns, drywall repair is a year-round necessity that provides a steady stream of business.

How Hole in the Wall Franchise Works

One of the key advantages of Hole in the Wall Franchise is its low-cost, high-margin model.

• No brick-and-mortar location required – Franchisees can start from home.
• Low equipment and material costs – Drywall sheets cost $10–$14 each and last for multiple projects.
• Scalable operations – More trucks = more revenue.
• Repeat customers and referrals – Quality work leads to word-of-mouth growth.
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A typical project can take as little as 30–45 minutes, making it possible for franchisees to complete multiple jobs per day and maximize earnings.

The School of Rock: Training Franchisees for Success

One of the biggest challenges in home services is finding skilled labor. Hole in the Wall tackled this head-on by creating a training program called the “School of Rock.”

The School of Rock Drywall Academy is designed to:

• Onboard new hires quickly so franchisees can scale fast.
• Offer hands-on training in drywall repair techniques.
• Provide ongoing education through an exclusive training app with 300+ lessons and videos.

Unlike traditional drywall companies that take six months to a year to train someone, Hole in the Wall’s proprietary system can get someone job-ready in just two weeks.

Franchise Support and Marketing

Marketing is a major component of franchise success, and Hole in the Wall Franchise provides:

• SEO-optimized websites and landing pages for franchisees.
• Google Business Profile setup for local search visibility.
• Paid ad management on platforms like Facebook and Google.
• Social media branding and content creation.

Franchisees also benefit from a dedicated marketing team that helps them maximize visibility in their local market.

Who is the Ideal Franchisee?

James and his team are looking for franchisees who want to build an empire, not just buy a job. The best candidates:

• Have a passion for business growth and networking
• Are comfortable managing teams and operations
• Want to scale beyond a single truck
• Are community-oriented and service-driven
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Unlike some trade-based franchises, you don’t need drywall experience to succeed. In fact, James prefers franchisees without prior drywall expertise because they can be trained the right way from the start.

The Investment and Profitability

The franchise fee is $59,500 for one territory or $99,500 for two. The total investment ranges from $90K–$170K, depending on whether the franchisee buys or leases vehicles.

In the Orlando headquarters, Hole in the Wall does 1,500–1,800 projects per year, generating $1.3M in revenuewith a 32% profit margin. Franchisees have the potential to match or exceed those numbers, especially since they won’t have the same overhead as the corporate location.

Key Takeaways from the Episode

• Hole in the Wall Franchise is built for scalability.
• The branding is a massive advantage—memorable, recognizable, and easy to market.
• The demand for drywall repair is constant, making it a recession-resistant business.
• Franchisees benefit from top-tier training and marketing support.
• Strong profit margins and low overhead make this a highly attractive opportunity.