Stephanie Ruby reveals how the BIo-One Franchise stands out and makes significant impacts.

Stephanie Ruby shares 3 takeaways on this episode of the Close The Deal Podcast (Your First Franchise Episode):

👉 "Activity breeds results."

Consistent effort and engagement, even if you're not perfect at first, will always lead to growth and success in your business.

👉 "You’re not just in business—you’re in service."

BioOne franchisees make a real difference by offering compassion and professionalism during families' toughest times.

👉 "Low investment, high impact."

With startup costs between $120K and $170K, BioOne offers a scalable, home-based model that delivers exceptional ROI and purpose-driven work.

9 Quotes From Stephanie Ruby That Reveal Her Success Mindset With Bio-One:

1. "Activity breeds results."
2. "It’s not hard, it just takes activity."
3. "You don’t need to be good at it initially, but activity will breed results."
4. "Trust the process and follow the model—that’s why you align with a franchise."
5. "At the end of the day, half of the battle is just getting out there. So just go."
6. "We’re dealing with people in their worst of times, and we have to lead with compassion and care."
7. "Preventing families from being re-traumatized is at the heart of what we do."
8. "Bio-One stands out because we’re not just about profit—we’re about making a meaningful impact."
9. "Multiple impressions are key—success in networking comes from showing up again and again."

To learn more about this franchise, set up a time to learn more here.

Thank you for  visiting, we'd like to gift you a copy of Your FIrst Franchise Roadmap, click here.

Show Notes for Bio-One Franchise



00:00.77

ewellsmith

Disruptors, I want to welcome you to ah your first franchise podcast. I got a very special guest with me today. Her her name is Stephanie Ruby. She is a development director for Bio One.

00:13.89

ewellsmith

And she comes all the way from Canada, 11 years experience in the franchising world. And you are now based in da Tampa. So Stephanie, welcome to the show.

00:25.93

ewellsmith

And I have a question for you, but you you're in Tampa.

00:27.91

Stephanie Ruby 

Yes, yep.

00:29.54

ewellsmith

It's in New Orleans. We're rainy right now. What's it like where you guys are?

00:32.79

Stephanie Ruby 

It's hot, it's so hot.

00:34.06

ewellsmith

Hot. I know. I know.

00:35.60

Stephanie Ruby 

This is our winter where we don't go outside and we sit inside and we enjoy our air conditioning until it cools down a little bit. And then we go out in the winter when everybody.

00:41.94

ewellsmith

I get it. I get it. I ah get it. And this will probably air later in the fall, but that's OK. All right. So this is my question for you.

00:53.60

ewellsmith

um

00:56.09

ewellsmith

In Tampa, tams like I mean, I had not been to Tampa in 20 years, and I went there last year. And I was shocked how much it had grown. And it's such a great food town as well.

01:07.65

ewellsmith

When you're doing business, where do you take people to do business to close the deal?

01:14.17

Stephanie Ruby 

Ocean Prime.

01:14.43

ewellsmith

the Breakfast, lunch, or dinner?

01:15.68

Stephanie Ruby 

Ocean Prime.

01:16.91

ewellsmith

Ocean Prime.

01:17.89

Stephanie Ruby 

I prefer business dinner because I do enjoy a glass of wine with you.

01:19.38

ewellsmith

Okay. Okay. I gotcha. I know that's what, and that's how you and I met over, over dinner at one of, at one of your events for five star brands.

01:22.26

Stephanie Ruby 

know but

01:28.76

ewellsmith

Yes.

01:28.98

Stephanie Ruby 

That's right, yeah.

01:29.20

ewellsmith

So yeah.

01:30.30

Stephanie Ruby 

That's how I've met a few people over the years. high yeah

01:33.93

ewellsmith

Now what is it about ocean prom?

01:36.15

Stephanie Ruby 

Oh, the food is just so good. I've never been disappointed.

01:38.46

ewellsmith

What's your favorite dish?

01:38.79

Stephanie Ruby 

They have scallops.

01:40.81

ewellsmith

Scallops.

01:40.95

Stephanie Ruby 

The scallop dish, hands down.

01:42.13

ewellsmith

Yeah. All right.

01:43.07

Stephanie Ruby 

Yeah, it's hard to get good fresh seafood, or cold water seafood, I should say, in Florida, but they seem to get the good cold water seafood, so.

01:45.22

ewellsmith

Okay. Yeah. Yep.

01:52.74

ewellsmith

Good deal. All right. My favorite question I always ask is who or what are you grateful for that helped you get you where you are today?

02:01.10

Stephanie Ruby 

um My family. um Obviously, my kids, because they're motivators, I have five-year-olds and 11-year-old boys.

02:07.03

ewellsmith

Wow.

02:08.57

Stephanie Ruby 

They're just so opposite. So they're my little motivators, my husband, because I wouldn't be able to do what I do without him.

02:14.79

ewellsmith

Mm-hmm. Mm-hmm.

02:17.67

Stephanie Ruby 

And then my parents, my sister, my late brother, just they're rocks for me to do everything that I do.

02:27.80

ewellsmith

So the so the the family is the why, and I get it.

02:27.85

Stephanie Ruby 

So my family.

02:30.76

ewellsmith

That's important. Yeah, 100%. All right, well, let's dive into the brand. You represent Bio One, a very unique brand. and in When people think of franchising, they're probably never even thought about this as a possibility.

02:44.24

ewellsmith

They're thinking food may be the service sector, but it's usually food, right? And you are in a space that is so niche and so in high demand, but people don't know it's there because it's kind of behind the scenes. So let's unpack Bio One and what it is you do. What is the problem that Bio One saw in the marketplace and how do we solve it?

03:06.93

Stephanie Ruby 

Yeah. So it's interesting, right? We're the type of service that for the most part, we hope families never need to know about us, but we are in the background and and we do what we do with compassion, discretion, and care.

03:18.28

Stephanie Ruby 

But ultimately at the end of the day, we're a biohazard. So we are a biohazard crime scene and trauma cleanup company.

03:24.82

ewellsmith

Hmm.

03:25.56

Stephanie Ruby 

And ultimately we were founded to prevent families from being retraumatized by cleaning up certain situations that they should never have to do.

03:32.22

ewellsmith

Wow.

03:33.61

Stephanie Ruby 

So very, very simple model, not always a pretty model, but it's certainly a necessary one because at the end of the day, somebody has to do it and it should have be the families.

03:36.46

ewellsmith

Hmm.

03:44.09

ewellsmith

And it's in in so let's talk about the services that you all provide, because I mean, there's probably different verticals or layers of service um that you cover. And then we'll share how this works for the franchise, because it is a unique opportunity. And there are some folks in this, there are certain people with certain backgrounds that make a great fit. We'll talk about what that looks like toward the end of the show, but it really applies to anybody, but there are certain areas that people really gravitate to do well in this space.

04:14.64

Stephanie Ruby 

Yeah.

04:15.36

ewellsmith

um let's Let's look at the services that you all provide. You kind of gave us a broad overview. What are the main areas that you all focus on and what are some unique areas that you all focus on?

04:22.94

Stephanie Ruby 

so theyre all So so there's there's so I think there's technically speaking 20 core revenue streams.

04:33.74

Stephanie Ruby 

One of my colleagues, she actually jokes around that we do everything from fentanyl to feces and everything in between.

04:39.53

ewellsmith

Oh, oh, wow.

04:41.42

Stephanie Ruby 

So yeah, yeah, so the business model

04:43.30

ewellsmith

That's, that's, that's a tagline, fentanyl to feces.

04:45.20

Stephanie Ruby 

You're never limited, never limited to the core revenue streams, nor do you ever have to take a job.

04:46.99

ewellsmith

ah

04:51.07

ewellsmith

Right.

04:51.25

Stephanie Ruby 

ah Some of our owners have seen some unique things.

04:53.53

ewellsmith

Mm hmm.

04:54.39

Stephanie Ruby 

I've heard some unique stories. Some of them live in my head. But but yeah, so there's there's kind of like two different buckets, if you will.

04:57.93

ewellsmith

Mm hmm.

05:02.01

Stephanie Ruby 

One would be the biohazard side, which would be

05:02.19

ewellsmith

Mm hmm.

05:05.04

Stephanie Ruby 

undiscovered death, decomp, homicide cleanup, suicide cleanup, blood spill, ah the ick stuff, right? And then on the other side of it, we have the hoarding side.

05:15.23

Stephanie Ruby 

So we're dealing with usually level three through five hoard. It's kind of the worst of the worst, but our franchise owners, some of them have found rooms in homes that they didn't even know exist.

05:26.18

ewellsmith

Oh, my gosh.

05:26.31

Stephanie Ruby 

and So yeah, it can get pretty extensive, but Any and everything, nobody else can, will, but mostly should do.

05:31.35

ewellsmith

Level.

05:35.20

Stephanie Ruby 

And so definitely a psychological barrier to entry i hate for most people, because it's not something everybody is okay being exposed to.

05:38.69

ewellsmith

Yeah.

05:43.97

Stephanie Ruby 

But then really at the end of the day, the big one for us is, and we say it all the time, but preventing families from being re-traumatized by being left with certain situations. So anything and everything, nobody else can, will, or should do.

05:55.57

ewellsmith

So I'm looking at it from, okay, thats that's from the family side, right? So then you look at it from, I mean, that could be a family death or whatever it is in the house. the yeah but But I'm also looking at like business side, right?

06:07.93

ewellsmith

Hotels. I'm sure they they i'm sure they get they're calling on a service like yours because you never hear what goes on behind the scenes of a hotel, but there's a lot that goes on behind the scenes of a hotel.

06:16.35

Stephanie Ruby 

and you to be want So my husband works at a JW Marriott, right?

06:17.86

ewellsmith

Yeah.

06:20.23

Stephanie Ruby 

So it's not a horrible hotel.

06:20.25

ewellsmith

Okay.

06:22.12

Stephanie Ruby 

It's a decent place. ah They've had to use services like ours for yeah property management, condos, ah gosh, apartment rentals,

06:25.50

ewellsmith

Yep. Every hotel has, every single hotel has.

06:35.00

Stephanie Ruby 

Airbnb's I mean, there's just so much opportunity with that side of the business. Yeah It

06:40.73

ewellsmith

So those are two, two main buckets. Are there any other areas that are kind of odd that you all do? What about do y'all do car accidents? Was that followed to the space at all or okay.

06:50.17

Stephanie Ruby 

can if there's bio matter and it's depending on the area So so from what I understand some areas like I don't in Florida.

06:53.65

ewellsmith

Okay.

06:56.35

Stephanie Ruby 

I don't think I don't, I don't think Florida cares, right? Like they're going to let the weather wash it away.

06:59.45

ewellsmith

Yeah.

07:00.72

Stephanie Ruby 

But from what I understand, some areas do.

07:03.26

ewellsmith

Yeah.

07:03.45

Stephanie Ruby 

And so there's, yeah, like there's, and so we have franchise owners, they have ah contracts, multi-year contracts with their cities for things like homeless encampments, low income housing.

07:04.54

ewellsmith

There's the watch.

07:13.41

ewellsmith

Gotcha.

07:16.74

Stephanie Ruby 

and It's their emergency vehicle decontamination, right? And so there's so much opportunity that it's, it's,

07:21.59

ewellsmith

Gotcha.

07:25.79

Stephanie Ruby 

Different owners also have a tendency to gravitate towards different things, like some prefer the crime scene side of the business, others prefer the hoarding, because it's it's, I consider it like reverse Tetris, right?

07:31.86

ewellsmith

Okay.

07:35.58

ewellsmith

Hmm.

07:36.36

Stephanie Ruby 

Because there's logistics and organization and very procedural. and And so it's unique too, because you will see based on personality types and preferences, owners leaning towards one side of the business or certain revenue streams that others don't.

07:50.64

ewellsmith

Wow. That they're comfortable with. it So when somebody's going into this, whats what ah what ah what's the training? I mean, obviously this is a very, I know it's a fast ramp up for the industry, which is good.

08:03.00

Stephanie Ruby 

Yep. Yep.

08:05.09

ewellsmith

So very what's the what's the ramp up time for somebody to get in this business?

08:08.41

Stephanie Ruby 

Not long. So believe it or not, like this is still an emerging industry. So it still has been regulated.

08:12.99

ewellsmith

Okay.

08:14.60

Stephanie Ruby 

We were in the space, we are the largest in the space and and we're back by five stars.

08:14.82

ewellsmith

Okay.

08:18.97

Stephanie Ruby 

So we're going to continue to dominate. But again, not a lot of regulations. a Very few states have have anything um outside of what we provide, right? And so ramp up period average from signing your agreement to being operational, depending on when you sign, you're looking at 30 to 60 days on average.

08:34.68

ewellsmith

That's fast.

08:35.94

Stephanie Ruby 

Yeah. And so the hoarding side of the business we can get going really, really quickly through the online marketing and media. It's just like lead generation, like any other business. Whereas certain jobs, because of the pure, sensitive nature of what we do, we can't market you online.

08:50.82

Stephanie Ruby 

Like, you can't use suicide cleanup um for for online AdWords.

08:52.68

ewellsmith

Right.

08:54.52

Stephanie Ruby 

And so those will come through referral partners in the community. But I went off track here. Training and support, yeah. So there is...

09:00.68

ewellsmith

we'll come we'll come We'll come back to how y'all help them launch. Yeah.

09:03.81

Stephanie Ruby 

Okay. Do you want me to go train and support?

09:05.93

ewellsmith

Yeah, let's keep let's get let's go to training support.

09:07.61

Stephanie Ruby 

So we're actually led by Danessa Itaya.

09:07.89

ewellsmith

We'll come back to that.

09:10.73

Stephanie Ruby 

I consider her franchise famous.

09:12.77

ewellsmith

Mm-hmm.

09:13.05

Stephanie Ruby 

She's been around a long time.

09:13.95

ewellsmith

Mm-hmm.

09:14.01

Stephanie Ruby 

She knows what she's doing. and She was brought in to lead the charge for Bio One. And she's built an entire team underneath her. And so from signing your agreement to coming to classroom training, you're going to be working with an onboarding specialist who's going to hold your hand on everything that needs to happen.

09:27.79

Stephanie Ruby 

And then so there's a 30-day runway from signing your agreement to coming to classroom training, just taking care of learning the technology, ah getting getting all those little ducks in a row. You come to classroom training.

09:38.16

ewellsmith

Okay.

09:40.06

Stephanie Ruby 

Uh, and you're going to be ready to launch and go the moment you graduate. It's actually not uncommon for our owners to already have jobs and or estimates scheduled, uh, by the time they leave.

09:50.79

Stephanie Ruby 

And so classroom training, there's an entire day built on networking ranks.

09:54.81

ewellsmith

Okay.

09:55.08

Stephanie Ruby 

That's such a huge part of it.

09:56.82

ewellsmith

Mm hmm.

09:57.13

Stephanie Ruby 

And I don't consider it selling like this is, you're not selling in this business. We can't knock on doors and say, Hey, let's talk about your crime scene cleanup needs today. It's not how it works. And so we spend an entire day on how to build relationships with local law enforcement, and coroners, medical examiners.

10:11.13

ewellsmith

Mm hmm.

10:11.55

Stephanie Ruby 

ah We have them practice in real time, and so we get an entire day spent on on the relationship building.

10:14.37

ewellsmith

Mm hmm.

10:16.91

Stephanie Ruby 

Second day is generally spent on on estimating and quoting, because that's a huge part of it. ah So they're practicing that in real time and the technology. But then from there, here's where it gets fun, depending on what you consider fun.

10:30.80

Stephanie Ruby 

But Wednesday is mock crime scene cleanup day. Uh, and so they will spray the break room down with sheep's blood. You can get anything on Amazon these days, just so you know, including sheep blood.

10:42.21

Stephanie Ruby 

So they'll spray the break room down with sheep's blood. I can't make this up.

10:45.48

ewellsmith

I wasn't I didn't know where you're going that going there with this but yet now we know go ahead

10:46.09

Stephanie Ruby 

and

10:50.09

Stephanie Ruby 

you know ah you know And so what we do is the, and I went through training. Luckily enough, there was not enough room in the in the crime scene room for me to fit as well, and I wasn't mad at it.

11:02.17

Stephanie Ruby 

But so then Wednesday, mock crime scene cleanup, they're going to learn how to don all the PPE, what mask to wear, which glasses to wear, how to double tape, double booty, and to make sure we're on one OSHA safety guidelines.

11:14.49

Stephanie Ruby 

right and so So we learn how to don and off the PPE.

11:15.33

ewellsmith

Yeah.

11:17.64

Stephanie Ruby 

They're gonna learn how to use the chemicals, the air fogger, they're gonna practice with them. They're gonna learn what goes in red bag versus yellow bag, how to doff the PPE is what it's called to taking it off safely and how to dispose of everything.

11:32.12

Stephanie Ruby 

And so they will decontaminate a crime scene. ah From there, we we are in Denver currently and we have multiple owners in the Denver area.

11:35.64

ewellsmith

Wow.

11:39.95

Stephanie Ruby 

And so it's really, really common as well for our franchise owners to get to shadow and purchase in jobs in real time.

11:40.15

ewellsmith

Okay. okay

11:46.44

ewellsmith

Wow.

11:47.29

Stephanie Ruby 

Yeah.

11:47.37

ewellsmith

so So you mentioned PPE. that's so the okay I've been at this for a while now, and I've gone to a lot of conferences in the franchising world. And you and I met about a year ago at one of those conferences. In the past year, I've seen some great speakers and great presentations.

12:06.44

ewellsmith

And there are those, those that you forget about real quick and they're quick, quick, they're not even in memory breaks, but there are those you never forget. And you're one of those presentations that just stands out.

12:16.49

Stephanie Ruby 

picture

12:17.96

ewellsmith

You can't forget it.

12:18.06

Stephanie Ruby 

You were the best.

12:19.54

ewellsmith

And I believe in you were wearing your hazmat suit, or is it PPE? What do you, what do you call it? Your hazmat suit?

12:26.07

Stephanie Ruby 

The biosuit, yeah. and so and So since then, I picked it up a notch, but I will present in the biosuit just because they're fun, right?

12:28.06

ewellsmith

Biosuit.

12:34.54

Stephanie Ruby 

Like, it's you having fun.

12:34.97

ewellsmith

You're in character. Yes.

12:36.73

Stephanie Ruby 

so And I listen, I'm all about branding. I don't know if you can see it. I've got my hazard necklace.

12:40.86

ewellsmith

Yep.

12:42.33

Stephanie Ruby 

I have another one that says toxic.

12:42.53

ewellsmith

There you go.

12:44.33

Stephanie Ruby 

But yeah, no, so I've learned to glamite my PPE up.

12:48.77

ewellsmith

Oh, there you go.

12:49.69

Stephanie Ruby 

So I've got like my little bio one. Gland up jacket that I wear now. It's a little too hot to just wear in Florida for sake.

12:55.64

ewellsmith

There you go. Yep. Yep.

12:58.73

Stephanie Ruby 

And then I've got my, I haven't, I haven't debuted this one yet. So you guys are getting a sneak peek at my next one.

13:04.14

ewellsmith

Okay.

13:04.59

Stephanie Ruby 

I've got my fur bio suit. So you've got the logo on the back. It's fun. You gotta have to have fun with it, but I, it's such a unique brand that one, it just makes it easy to stand out to for those who don't know.

13:10.47

ewellsmith

Yeah.

13:16.25

Stephanie Ruby 

I'm really, really tall. So that also helps, but you gotta have fun with the, with the vibe.

13:19.50

ewellsmith

ah and you and And you captivate the audience, and you've you've got you got everybody's attention. And and but for those listening, and the way we learn the way consultants like myself learn about brands is A, we go to these conferences, you all as franchisors make these presentations, and we also get the opportunity to visit a lot of the franchisor's headquarters, and we had a chance to visit Five Star with you guys.

13:42.31

ewellsmith

uh in utah not that long ago so and you and that's something else i should mention here you mentioned five store but five store is a huge uh conglomerate of brands that that started with a painting company involved into all these multiple brands so you get the back end support of some of the best systems and processes in the marketplace.

14:04.04

Stephanie Ruby 

100%.

14:04.12

ewellsmith

ah talk so And you all are one of those brands. let's talk about the so i usually i like to lead Normally, I don't leave with, give me a description of how fast it gets to get into the business.

14:17.42

ewellsmith

I led with that question for a specific reason. Most businesses do not get up in 30 to 60 days. The next question I like to use, I lead with what is the investment level to get into this business?

14:30.37

ewellsmith

it

14:30.93

Stephanie Ruby 

So lowest investment level to date, just shy of 120, highest just shy of 170.

14:38.16

ewellsmith

Okay.

14:38.23

Stephanie Ruby 

So it's also a ah financially, it's it's an appeasing price point for a lot of people.

14:44.43

ewellsmith

it It is and that's an entry point, but people thinking food they're looking at starting point 350 400 up into the millions, you know, cause they need brick and mortar. Where's this? They can do they work out of their house and then do they eventually get to an office or is it strictly a house business?

14:59.73

Stephanie Ruby 

So they'll start from home. ah They don't, sorry, I got fur in my mouth from my bio, I apologize.

15:01.27

ewellsmith

Okay.

15:06.79

ewellsmith

That's all right.

15:06.98

Stephanie Ruby 

no We recommend starting from home whenever possible. It is a very quick ramp, home-based business, because at the end of the day, really what they're starting with is two to three part-time technicians, a box truck, and we scale from there.

15:09.94

ewellsmith

Okay.

15:13.06

ewellsmith

Mm hmm.

15:17.80

ewellsmith

Two to three. Okay.

15:21.05

ewellsmith

Okay.

15:21.21

Stephanie Ruby 

um So whenever possible, I do encourage them starting from home. I mean, there's a reality though that As they continue to grow and scale and add vehicles and people, they'll probably move into some sort of light industrial space, but it really becomes about parking.

15:29.86

ewellsmith

Yeah.

15:33.31

ewellsmith

Okay.

15:35.33

Stephanie Ruby 

That's the big thing, parking in a place to have your guys meet.

15:36.08

ewellsmith

That's the biggest. Okay. so So it only takes, it it's two people plus the owner or is it, ah is the first what do you see happening? Is it somebody starting in the business hiring a person or are they starting with a manager and hiring people?

15:50.63

ewellsmith

What does that look like?

15:51.73

Stephanie Ruby 

We see both. ah We see both.

15:52.65

ewellsmith

Okay.

15:53.26

Stephanie Ruby 

We are seeing more and more people bring managers to training on the front end um and more and more owners sending managers because the rule of thumb is, and I've heard owner say this is two plus you, right?

15:57.49

ewellsmith

Okay.

16:04.55

Stephanie Ruby 

So depending on the size of the job, it's beneficial to have two people doing the work, somebody overseeing for safety purposes. And again, that's depending on the size of the job. I'm a big believer in getting three part-timers as quick as you can, because then you can kind of target who you want to groom up to put in a position that then you are bringing to leadership so that it leaves the franchise owners from having to do every estimate in every and every being on every job site.

16:32.17

ewellsmith

and And there's something else that stood out when talking about your brand. You all but will buy a one pays pretty well. So you do not have a problem finding quality people.

16:42.61

Stephanie Ruby 

Usually not, and so we recommend, so who they hire is always up to them, right? I'm a big believer in part-time flex technicians, because if you have a technician that only works when there's jobs, then the cost of that technician is covered by the client when they pays, versus over, if you have a full-time 40-hour weaker, that's considered overhead, right?

17:01.28

Stephanie Ruby 

So again, I'm a big believer about who they hire up to them.

17:01.81

ewellsmith

Gotcha.

17:04.15

Stephanie Ruby 

We do recommend first responders such as EMTs, firemen, certified nursing assistants, LPNs, veterans, ah People who traditionally will work shift work, so they might be three days on, four days off.

17:17.14

ewellsmith

Okay.

17:17.33

Stephanie Ruby 

ah Most of them work second jobs anyways, right? Like they have a side hustle because you don't get paid a lot.

17:22.42

ewellsmith

Okay.

17:22.59

Stephanie Ruby 

And so we recommend kind of this profile because one, they have the flexibility. They already have a stomach built in for what we do. outside of classroom training.

17:33.28

Stephanie Ruby 

And I haven't seen much, but what I have been told is that once you've seen a few things, you've seen it all. And so that first responder, they've already seen the worst of the worst.

17:41.06

ewellsmith

yeah

17:41.33

Stephanie Ruby 

So they have the flexibility. ah They have the stomach. They also have the compassion and care. And going back to, you know, at the end of the day, we're dealing with people in their worst of times. And so we have to lead with compassion. We have to lead with care. And so that's why we recommend who we recommend. Generally speaking, depending on the job, but we can also afford to pay between 30 to 60 dollars per hour. What you will find is people will do more for 50 bucks an hour than they will for 15.

18:08.55

Stephanie Ruby 

which is also another really cool but part of the model. And I get excited about this because I've worked for some models that have you need a ton of labor.

18:16.32

ewellsmith

Mm hmm.

18:16.37

Stephanie Ruby 

And when you have those high labor models, you're you're all fighting for the same person who's willing to work for 12 to $15 an hour.

18:21.90

ewellsmith

Mm hmm.

18:23.32

Stephanie Ruby 

We're not competing in the minimum wage pool.

18:25.56

ewellsmith

Mm hmm.

18:25.99

Stephanie Ruby 

So it means it makes it easier to hire. You got higher quality. And again, even if you're you're strapping on a non-breathable bio suit, people are willing to do it for,

18:37.67

Stephanie Ruby 

for good money. um

18:38.67

ewellsmith

that yeah that that That makes sense. And I love the model. Let's talk, since you as as we talked about the expense part, um because that's the biggest, probably the expense there is hiring the people for this business. um What's the revenue look like for this business?

18:52.70

Stephanie Ruby 

Yeah, so top line revenue, we have our top dog. He does about $1.2 million dollars out of one location. I mean, there's obviously, there's a range in there. ah but our top producers are generally seeing per office location 500 to that 1.2.

19:07.94

ewellsmith

500. Wow. That's awesome. So, ideal candidate. or no Before I get to the ideal candidate, the marketing, starting this up, you alluded to it with the networking. And I was at a networking meeting this morning. I posted it about it today on LinkedIn. um And that is Is that the core piece of the business?

19:27.99

ewellsmith

Because like you said, it'd be hard to advertise for some of the services that you all provide. So it's it's it's networking with the policemen, is working with firemen, EMTs.

19:32.67

Stephanie Ruby 

Yeah.

19:37.61

ewellsmith

How else do you all support them from the backside to get them launched?

19:42.82

Stephanie Ruby 

Yeah, so so this is another really neat part about the model. And like outside of what the owners do, like our model is really, really cool. Not always pretty, but fairly simple and compared to other models, right? and so In addition to the fact that we have multiple robveins revenue streams, there's actually multiple different ways to generate those leads, right? And so we lay the foundation with the online marketing immediately, right? And so just like any other business, we need a good website and it needs to be micro embedded with keywords that people are searching for in the area to drive traffic to it. We get their social set up. We have all the content and we can do online adwords for certain revenue streams. And so you've got things like hoarding. People will Google search hoarding.

20:20.50

Stephanie Ruby 

Reporting, gross filth, animal feces, mold, like the the Google search words, we're going to start generating revenue really, really quickly through online ads, targeted social, just like any other business. ah So that's going to be one branch, right, is the online lead generation. From there,

20:38.76

Stephanie Ruby 

again, because of the sensitive nature of some of the jobs. And the reality is too, that when a family is traumatized, they don't know what to search for. All we need is our referral partners to look at the family and say, hey, Bio One can help you.

20:51.41

Stephanie Ruby 

And so we're integrating ourselves in the community with ah medical examiners, coroners, EMTs, local law enforcement, funeral homes.

20:56.26

ewellsmith

Mm hmm. Mm hmm.

21:01.32

Stephanie Ruby 

Cause the reality is all we need is to be top of mind when they're faced with a family in need. like in property management hotel companies, like those those are all opportunities, property flippers, home inspectors.

21:12.97

Stephanie Ruby 

Like there's so much opportunity when you integrate yourself that those trauma jobs are usually coming from referral partners.

21:18.66

ewellsmith

That makes sense.

21:19.12

Stephanie Ruby 

What I tell people going through the process, it's not hard, it just takes activity. because And I think in any home service model, what I've seen over the years is you can't go call in a business once or you can't go to one networking event and say, oh, it didn't work for me.

21:32.08

ewellsmith

That's right.

21:34.21

Stephanie Ruby 

It didn't work. It takes multiple impressions, just like you and I, how many times in the past year will we've seen each other a lot. But so, and we'll see each other next month. But so it takes multiple impressions for people to remember you.

21:43.41

ewellsmith

that's right

21:46.27

Stephanie Ruby 

And so we encourage our owners to do pastry drops, pastry with a please coffee with a coffee.

21:50.84

ewellsmith

Okay, ah yeah.

21:53.33

Stephanie Ruby 

If they have a tournament, right? And so usually the local law enforcement will have some sort of fundraiser tournament. ah We get in there, we sponsor it. And so we're,

22:04.19

Stephanie Ruby 

We feed them and we sponsor them. There's two things an organization will ever say no to, and that is free food and money for their causes.

22:06.15

ewellsmith

Gotcha.

22:11.52

Stephanie Ruby 

ah But our owners, what you will hear is they do it because they want to, they enjoy it, they want to make a difference. And the added value is it pays itself off in brand recognition and revenue.

22:23.27

Stephanie Ruby 

so

22:23.52

ewellsmith

I love it. And all that makes sense. that's that's That makes a lot of sense for the strategy of bringing that to market. And it is true. Networking is ah is a practice skill. And you get better at everything else. You get better at the more you do it.

22:36.97

Stephanie Ruby 

everything.

22:37.25

ewellsmith

and

22:37.53

Stephanie Ruby 

It's my first conference, which was IFPG years, years, years ago. But my friend I'm an introvert, and people don't believe me. But I remember walking into that room and being overwhelmed by hundreds of people.

22:47.97

Stephanie Ruby 

And I'm like, I need to find a safe person. I need to find someone that will talk to me, right? So I remember going back, but you're right. it it's it's You get better every single time. You just have to do it.

22:57.30

ewellsmith

Well, now that you said that, I would have never known. because

23:01.56

Stephanie Ruby 

I had my mired spring done years ago. They told me I they had never seen anybody ranked as high on the introversion scale as I am like, but yeah.

23:08.94

ewellsmith

Wow. Well, you've definitely worked on it and overcome that.

23:13.07

Stephanie Ruby 

so

23:13.24

ewellsmith

i Ideal candidate. what okay you you I think you alluded to it. Some could have been people who or have been EMTs or first responders, et cetera.

23:24.60

ewellsmith

ah it But people can come from any profession because it's a very simple business model to learn. What do you see? What's typical? What do you all look for?

23:32.98

Stephanie Ruby 

so there's So there's not too much typical at Bio One.

23:36.10

ewellsmith

and Okay.

23:36.82

Stephanie Ruby 

There's so much across the board.

23:37.03

ewellsmith

Okay.

23:38.15

Stephanie Ruby 

And so, yeah, we definitely have a presence of vets, former first responders, current firemen, ah former firemen, like that first responder profile.

23:38.55

ewellsmith

Okay.

23:43.77

ewellsmith

Okay.

23:49.55

Stephanie Ruby 

We definitely have a strong presence of that because they get it. They see the need, right?

23:53.46

ewellsmith

okay

23:53.65

Stephanie Ruby 

They've been exposed to it.

23:55.75

ewellsmith

nice

23:55.87

Stephanie Ruby 

ah From there, we have multiple franchise consultants that are franchise owners. We've got met and business consultants, real estate agents. see they They are already exposed to kind of the hoarding side of the business and and the gross filth, right?

24:09.67

Stephanie Ruby 

And so a lot of real estate agents. Gosh, who else? I've got multiple PhDs. I have someone who was a stay-at-home mom for 18 years.

24:16.78

ewellsmith

Nice.

24:17.35

Stephanie Ruby 

Like it is so impressive.

24:17.90

ewellsmith

Wow, it's all over the map.

24:19.81

Stephanie Ruby 

One common denominator and what it really comes down to, and you'll hear the owners talk about why they aligned with Bio One, it's because they want to make an impact. They want to give back to the community.

24:29.07

ewellsmith

I love it.

24:30.02

Stephanie Ruby 

They like bringing closure to families in need. like They're very altruistic, I would say is the word.

24:36.23

ewellsmith

I love that. All right. Top guidance. You've been doing this for 11 years in the franchise but world.

24:41.36

Stephanie Ruby 

um

24:43.77

ewellsmith

You've seen a lot. What is your top guidance for someone considering or going into the franchise business? What is your top guides? Or even if they get going, what do you where where where where do you steer people?

24:53.89

ewellsmith

How do you guide people?

24:55.78

Stephanie Ruby 

with ah with how to be successful.

24:57.70

ewellsmith

Yes, well, yeah, what what is your number one piece of guidance for them going in looking at this and going into it?

25:02.53

Stephanie Ruby 

Activity breeds results.

25:04.14

ewellsmith

Okay.

25:04.73

Stephanie Ruby 

And I have learned that from a mentor many, many years ago. Going back to your statement, you don't need to be good at it initially, but activity will breed results.

25:10.74

ewellsmith

Yeah.

25:12.05

Stephanie Ruby 

And we can come up with the standard answers that we all want, like follow the model, follow the plan.

25:15.56

ewellsmith

Yep, yep.

25:16.33

Stephanie Ruby 

you know that That's what it's there for. That's why you align with the franchise. But I would say trust the process. And at the end of the day, activity breeds results. Because again even if you're not good at it, you will learn to be good at it. And really at the end of the day, half of the battle is just getting out there. So just go.

25:32.66

ewellsmith

activity breeds results. That is the perfect place for us to button this up. Stephanie, I want to thank you folks.

25:38.35

Stephanie Ruby 

a

25:38.45

ewellsmith

If you're interested in BioOne, get in touch with me. I'm working with Stephanie and her team and all of her team at Five Storage. Scott Abbott has done put a phenomenal, he puts the resources in behind the brands that he supports and brings into his fold and world-class organization.

25:56.08

ewellsmith

So BioOne, you've got a great job. Love what you do. You do a phenomenal job doing it. And thank you for your time here today, Stephanie.

26:02.67

Stephanie Ruby 

um thank you for having me this is fun

26:04.32

ewellsmith

Yep.

26:04.63

Stephanie Ruby 

like a

26:05.18

ewellsmith

And so people can get in touch with me, you visit yourfirstfranchise.com, yourfirstfranchise.com, hit the contact us button. I will be in touch. And Stephanie, I will see you in about a month at our national event.

26:19.89

ewellsmith

Thank you. Bye-bye.