Dear Carey & Sean,
Last year, car dealerships spent 72% of their marketing budget on digital channels. The challenge? Consumers are bombarded with over 10,000 media impressions daily, creating a sea of sameness that costs dealerships valuable sales.
Having started my career selling cars after graduating from LSU in 1989, I vividly remember the constant challenge of getting customers through the door. As you know, that challenge hasn’t let up; it’s only intensified in today’s cluttered digital landscape.
To cut through the noise, I’ve developed a novel approach that deepens customer relationships in a way I’ve yet to see implemented in the auto industry.
For a glimpse of how this works, I’ve created a teaser specific to Porsche on my website, www.CloseTheDeal.com. Under the car image, we'll put three current Porsche models for sale you would like to promote.
The secret lies in the unique execution of reimagined referral marketing leveraging my Close The Deal, Driven to Success series. In the process, we capture a passionate level of attention, expanding your audience while staying tailored to your demographic.
Since I live just around the corner off Bonnabel, I’d love to set up a time to meet in person before I head out of town for Christmas.
If you’re not opposed to exploring how this idea can help you close more deals, please let me know and we can set up a time that works best for you.
Thank you for your time—I look forward to the possibility of collaborating with you.
Warm regards,
504-884-4585
ewell@CloseTheDeal.com
P.S. I haven’t shared this idea with any other dealership in town. Every time I drive to the Northshore and back, I admire the Porsches on your lot. I believe this idea would be a perfect fit with your brand to kick things off.
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