How To Master Your Mind in 2025 With Julio Melara

January 5, 2025  by Ewell Smith

Julio Melara , CEO of Baton Rouge Business Report, sets the stage  talking mindset going into 2025.


This was actually our very first podcast, originally called the Absolutely Mindset Podcast. Julio help set the stage for every episode we've produced since talking mindset. As we enter 2025 and approach 100 episodes this year, we thought revisiting this moment would be an awesome way to kick off the new year.


3 takeaways on this episode of the Close The Deal Podcast: 


๐Ÿ‘‰The Three Qs for Success -  Julio introduces a powerful framework for personal and professional growth: IQ, EQ, and FQ. While IQ (intelligence quotient) and EQ (emotional quotient) are important, he emphasizes that FQ (failure quotient)—the ability to recover and grow from failures—is the most critical. Resilience in the face of setbacks is essential for long-term success, making FQ a cornerstone for achieving greatness.


๐Ÿ‘‰The Secret of Success: Work -  The story of Julio’s mother gifting him a wooden box labeled “The Secret of Success” encapsulates a life-changing lesson: success requires hard work, drive, and persistence. This simple but profound truth has shaped Julio’s career and serves as a timeless reminder that achieving dreams is not about shortcuts but consistent effort and determination.


๐Ÿ‘‰ Mindset is Everything -  Julio underscores the importance of a daily "mind game." He draws on St. Paul’s wisdom to “renew your mind” by feeding it positive, constructive thoughts. In a world filled with negativity and distractions, maintaining the right perspective and focusing on personal growth is critical. Winning the battle in the mind translates to winning in life and business.


10 Success Mindset quotes from Julio Melara


  1. "Success is not about money or status; it’s about reaching your full potential and being all you were meant to be."
  2. "If you want to impress people, talk about your successes, but if you want to impact people, talk about your weaknesses and failures."
  3. "The secret to success is work—drive, desire, and a lot of hard work."
  4. "The most important thing you can do every day is work on your mind game."
  5. "Do not be conformed to this world, but be transformed by the renewing of your mind." (St. Paul reference paraphrased by Julio)
  6. "In the midst of chaos and crises, the right perspective can raise your IQ by 5 to 10%."
  7. "You’ve got to build value, build relationships, and see how you can help others."
  8. "Many of us spend the first part of our lives trying to be successful, but the real shift comes when we start pursuing significance."
  9. "IQ, EQ, and FQ—your failure quotient—are all essential. The most important is FQ: how many times can you fail and get back up?"
  10. "Whatever goes into your mind is what comes out—program your mind daily with the right education and positivity."





Visit Julio Melara's Website:

https://juliomelara.com/


Connect with Julio Melara on LinkedIn:

https://www.linkedin.com/in/julio-melara-a987b27a/


Close The Deal Podcast with Julio Melara

CEO - Baton Rouge Business Report


Introduction to Julio Malara and His Journey


In this episode of the Absolutely Mindset Podcast, Ewell Smith interviews Julio Malara, CEO of Amedia Empire, motivational speaker, author, and entrepreneur. Julio shares his transformative journey from humble beginnings to becoming a leader in publishing and business events. Ewell introduces Julio as a person who has profoundly impacted his life and career, recalling the first time he met Julio and the motivational speech that shifted his mindset. Julio’s unique ability to inspire and his entrepreneurial spirit have led him to create platforms like the Executive Leadership Academy and the 21st Century Business Forum, featuring iconic figures like Steve Forbes and John Maxwell.


Defining the Entrepreneurial Mindset


Julio opens by emphasizing the distinction between inventors and entrepreneurs. Inventors create products and then seek a market, while entrepreneurs identify market needs and create solutions to meet them. This fundamental approach, Julio explains, has been pivotal in his success. He attributes his ability to innovate and adapt to the rapidly changing business landscape to maintaining elasticity in strategy and a relentless focus on solving problems.


Gratitude as a Daily Practice


Julio speaks passionately about the importance of gratitude in his life. He credits his mother, a single parent from Honduras, for instilling resilience and a strong work ethic in him. Her sacrifices and encouragement shaped his belief in the power of perseverance. Julio recounts how his mother, despite challenges like learning English through late-night television, inspired him to strive for greatness. He underscores that gratitude is not just a feeling but a practice that drives his approach to life and work.


The Secret of Success: A Life Lesson from His Mother


One of the most memorable stories Julio shares is about a wooden box his mother gave him at 13 years old, labeled “The Secret of Success.” Inside, he found the word “WORK” in bold letters. This simple yet profound gift cemented the importance of hard work in his mind. Julio explains that this lesson has guided him throughout his career. He has since passed down the tradition to his own children, presenting each of them with their own wooden box at the age of 13 to emphasize that success requires effort, dedication, and persistence.


Overcoming Challenges to Become a Speaker


Julio candidly shares his struggles with stuttering and difficulty in English as a child. Ironically, these challenges became his strengths as he pursued a career in public speaking. His journey began when clients, impressed by his early business successes, invited him to share his story. To refine his skills, he joined Toastmasters, which helped him master the art of storytelling and build confidence. Julio highlights the importance of connection in communication, stating, “The purpose of communication is to connect with people.”


Transition from Success to Significance


Reflecting on his personal growth, Julio describes a shift in focus from success to significance. Early in his career, he sought to climb the ladder and achieve financial success. However, as he matured, his priorities evolved toward creating a meaningful legacy. Julio believes true success encompasses all aspects of life—relationships, health, and personal growth—not just professional achievements. He emphasizes the importance of balance and urges listeners to nurture every “spoke of life” to avoid being blindsided by neglect in critical areas.


Leadership as a Cornerstone of His Career


Leadership has become Julio’s central focus, both in his professional endeavors and as a motivational speaker. He founded the Executive Leadership Academy to provide a robust program for small business owners and executives seeking to enhance their leadership skills. This academy, limited to 30 participants per session, has cultivated a strong alumni network and helped numerous professionals elevate their capabilities. Julio also highlights his increasing demand as a speaker on leadership topics, which he attributes to his authentic and practical approach.


Launching the 21st Century Business Forum


Innovation is a recurring theme in Julio’s journey. Recognizing the need for inspiration and guidance in today’s challenging business environment, he created the 21st Century Business Forum. This monthly webcast features renowned business leaders and thinkers such as Nick Saban, Steve Forbes, and John Maxwell. Julio describes the forum as a platform to share insights on innovation, culture, and leadership, helping entrepreneurs and executives navigate their professional challenges. The initiative exemplifies Julio’s commitment to adding value to the business community.


Pivoting During the Pandemic


When discussing the impact of COVID-19, Julio underscores the importance of mindset and adaptability. He adopted Zig Ziglar’s philosophy: “No matter the circumstances, we’ve decided not to participate in the recession.” This proactive approach led Julio’s team to focus on helping their clients survive and thrive. By maintaining a spirit of innovation and creating new products, they were able to navigate the challenges of the pandemic. Julio emphasizes the importance of supporting his sales team through open communication and by fostering a collaborative environment.


The Power of Perspective and Positivity


Julio shares a powerful insight about the role of perspective in overcoming adversity. He explains that maintaining a positive outlook, even in the face of challenges, can enhance productivity and resilience. Reflecting on the political and social upheavals of recent years, Julio advises listeners to focus on their priorities and goals rather than getting distracted by external noise. He believes that positivity and faith are essential for navigating life’s difficulties and achieving long-term success.


Lessons for Aspiring Entrepreneurs and Salespeople


Julio offers actionable advice for young professionals and aspiring entrepreneurs. He introduces the concept of the “three Qs” as essential components of success: IQ (Intelligence Quotient), EQ (Emotional Quotient), and FQ (Failure Quotient). He stresses that while IQ and EQ are important, FQ is the most critical for long-term success. Julio also encourages listeners to invest in their “mind game” daily, drawing from the Apostle Paul’s wisdom to renew the mind and resist negativity.


The Importance of Legacy


As Julio reflects on his motivations today, he emphasizes the desire to leave a positive legacy. He aspires to set an example for his children, employees, and peers by living with integrity, working hard, and serving others. Julio draws inspiration from thought leaders like John Maxwell, who advocate for creating meaningful change within one’s sphere of influence. He believes that intentionality and a focus on value-driven work can create lasting impact.


Building a Resilient Business


Julio attributes the success of Amedia Empire to innovation and a commitment to solving client problems. By staying ahead of industry trends and continuously evolving their offerings, Julio and his team have managed to thrive in a challenging publishing landscape. Their success is also rooted in a culture of collaboration and a shared commitment to excellence. Julio’s leadership philosophy revolves around empowering his team to deliver value and maintain strong relationships with clients.


Final Takeaways


The conversation concludes with Julio reiterating the importance of perspective, resilience, and legacy. He encourages listeners to focus on what truly matters and to approach each day with a positive mindset. By aligning their actions with their values and purpose, individuals can achieve both success and significance in their lives.


Closing Remarks


Ewell wraps up the episode by thanking Julio for his time and insights. He highlights the practical wisdom and inspiration Julio shared, from his three Qs framework to the importance of hard work and gratitude. Listeners are encouraged to connect with Julio through his website and explore his Mental Snacks newsletter for ongoing motivation.

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