September 19, 2023 by Ewell Smith
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In our recent podcast interview, Josh Hoffman, the development director for Groovy Hues, shared insights into this emerging paint franchise.
Groovy Hues is part of the Horsepower Brands family, and its unique approach to home services is making waves in the industry.
Launched in November 2022, Groovy Hues was built from the ground up, without acquiring an existing business. This approach allowed the team to create a business model that is tailored to their vision and the needs of their customers.
One of the primary challenges Groovy Hues sought to address was scalability. While there are many paint concepts in the franchise space, the majority lack sophistication. The focus often remains on answering phone calls, leaving little room for expansion.
Groovy Hues recognized the potential for growth and decided to provide customers with more than just paint services. They added power and soft washing, gutter and shutter services, and a custom curb appeal program, essentially becoming a one-stop-shop for exterior home improvements.
This not only enhances the customer experience but also increases recurring revenue and business profitability.
Technology plays a significant role in Groovy Hues' success. They use 3D rendering for estimates, ensuring accuracy and transparency in pricing.
Their visualizer tools allow customers to customize their home designs, making the decision-making process easier. An app streamlines communication between customers, painters, and business owners, eliminating the need for constant phone calls.
Groovy Hues provides extensive support and training to franchisees. They offer training programs both virtually and in-person, allowing owners to start with a solid foundation. The brand boasts a robust infrastructure with experts in various fields, from marketing and operations to finance and technology. This support ensures that franchisees have access to top-notch resources as they navigate their business journey.
Groovy Hues looks for business professionals with experience in P&L management, people management, and leadership skills.
While industry-specific experience is not required, having a passion for providing exceptional customer experiences is essential.
Couples interested in running the business together are also encouraged to explore this franchise opportunity.
Groovy Hughes is redefining the home services franchise model by prioritizing scalability, leveraging technology, and providing robust support and training to franchisees.
Their goal is to become the go-to choice for exterior home improvements while delivering exceptional customer satisfaction.
For those looking to enter the franchise world with a brand that has a fresh approach and a strong vision, Groovy Hughes presents an exciting opportunity.
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Nassau, NY
- Total Gross Revenue 2023: $1,300,000
- Number of Employees: 2 (1 Account Manager, 1 Night Manger)
- Resale Price is $450,000 (includes $120,000 initial franchisee fees)
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About The Author: Ewell Smith - Certified Franchise Consultant / Publisher - Close The Deal / Host - Close The Deal Podcast / Author - Your First Franchise Roadmap - Ewell serves aspiring entrepreneurs and Veterans considering a franchise. To learn more, contact Ewell.
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